The art of upselling and cross-selling on Shopify to increase Average Order Value

Most e-commerce marketing is strategized to attract new customers and repeat the existing ones. The idea is not only limited to creating more transactions but also about increasing the value of each transaction. This helps the brand to make greater profit out of each transaction.

Web app development agencies continuously undertake plans to increase sales and profit for an e-commerce business. One such effective strategy is the art of upselling and cross-selling.





What is upselling and cross-selling?


Upselling as the name suggests is the strategic tactic of suggesting a higher-priced item that could be more premium than the one they were selecting. While cross-selling involves suggesting complementary or related products that could go with the current item in the cart and might help enhance the feel. Both these ways can be an easy and quite successful way of increasing the sales value of the e-commerce store.


Want to explore some techniques that can help in building effective upselling and cross-selling strategies?


  • Effective product recommendations- desperate attempts to recommend products that the customer might not be interested in will be futile and will be ignored by the customer. Thus it is very important to offer only relevant recommendations to the customers. One can use the tools on Shopify that analyze customers' behavior and browsing history and make recommendations based on their interests.

  • Using Bundling strategies- one can bundle up related complementary products or products often bought together and offer a certain amount of discount on it. This helps tempt customers to purchase the bundle which results in increasing the average order value and even helps promote new products to the customers that they may not have gone for if offered individually.

  • Tiered pricing- you must have encountered buying situations offering a certain amount of discount on a larger number of items of purchases. This tactic helps to encourage customers to buy more quantities so that they can avail of the special discount.

  • Limited period offers- limited period offers help create a sense of urgency in the minds of potential customers who might have left items in their cart and might have purchased later. Such an offer helps get ready orders and the special discount can even help convert a better number of potentials to convert immediately.

  • Post-purchase upselling and cross-selling - upselling and cross-selling techniques should not limited to the period an item remains in the cart. Post-purchase upselling and cross-selling tactics help remind and suggest customers of other products that could complement their recent purchase and help provide a better experience of the product. Most e-commerce stores practice post-purchase upselling and cross-selling tactics to relatively increase their average order value.

  • Tracking and Analysis- It is very important to regularly analyze the performance of upselling and cross-selling techniques undertaken. One can use their observations to optimize and restructure their practices for better results in the future.


Mastering this art is very important to increase the average order value for your Shopify business. While you might be occupied with other important decisions of your business Tech Wishes can help with all your Shopify needs.


Go ahead and contact them now.

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